Prices drop

  • Mui Grey Paper Plane Tank Top
    • -40%

    Mui Grey Paper Plane...

    $32.00 $19.20

    STYLE DETAILS

    Fun and playful tank top with paper planes print on it. Made in 100% soft cotton, it is a lovely combo with summer shorts. 

    Available in two colors: grey or blue. 

    CARE & FIT

    100% soft cotton. Machine washable 30°. Do not bleach. Low heat iron 

  • Nunu Linen Shortalls - Beige
    • -$15.00

    Nunu Linen Shortalls -...

    $49.90 $34.90

    STYLE DETAILS

    Style and maximum comfort with this adorable shortalls in pure linen fabric.

    With two front pockets, these are great for keep your little one's treasures.

    Easy fit with adjustable elastic straps, making them super easy to fit and wear.

    Perfect for summer season or with our t-shirt or blouse underneath for cooler months.

    CARE & FIT

    100% linen. Machine washable 30°. Do not bleach. Low heat iron. 

  • Patch Baby Jumpsuit - Charcoal
    • -$17.10

    Patch Baby Jumpsuit -...

    $44.00 $26.90

    STYLE DETAILS

    Easy to wear playsuit with one wooden button at the front, long sleeves, cute knee patches and popper closures for easy changes.

    This soft overall is made of 100% cotton. Perfect to wear everyday for your little busy ones. 

    CARE & FIT

    100% cotton. Machine washable 30°. Do not bleach. Low heat iron 

  • Paul Gingham Pants - Black
    • -$7.40

    Paul Gingham Pants -...

    $34.90 $27.50

    STYLE DETAILS

    Timeless unisex gingham pants in natural cotton fabric. Comfortable stretch waist. 

    With two pockets at the front, it is perfect for your little ones to hide shells, pebbles and other little treasures. 

    Comfortable fitting.

    Style and maximum comfort to your little one's daily activities.


    CARE & FIT

    100% cotton. Machine washable 30°. Do not bleach. Low heat iron

  • Play Up Baby Blouse - Ballet Pink
    • -$19.00

    Play Up Baby Blouse -...

    $48.90 $29.90

    STYLE DETAILS

    Adorable blouse in organic cotton gauze with little peter-pan collar and long sleeves.

    This blouse closes at the back with 3 mother-of-pearl buttons. 

    Perfect to wear with our bloomers.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    100% organic cotton certified according to Standard 100 by Oeko-Tex. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Baby Cotton Gauze...
    • -$10.00

    Play Up Baby Cotton...

    $59.00 $49.00

    STYLE DETAILS

    A beautiful classic baby set that can be worn by your little baby all year round and for any occasion.

    Made out of the softest, cosiest organic cotton gauze in a delicate print that is easy to put on and take off, thanks to the wooden buttons for the top.

    Featuring short sleeves and delicate wooden buttons and elastic waist for the bloomer , it will make a timeless addition to your little one's wardrobe. 

    It looks lovely layered over our bodysuit too.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    100% organic cotton certified according to Standard 100 by Oeko-Tex. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Baby Flame Rib Legging - Olive
    • -$7.40

    Play Up Baby Flame Rib...

    $24.90 $17.50

    STYLE DETAILS

    Made in soft, stretch organic cotton this legging features a rib finish and comfy elasticated waistband. Perfect for your little one to explore. 

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    100% organic cotton certified according to Standard 100 by Oeko-Tex. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Baby Linen Dress - Blush Pink
    • -$15.10

    Play Up Baby Linen...

    $49.00 $33.90

    STYLE DETAILS

    Timeless little dress with lovely ruffles sleeves in a beautiful pure linen fabric.

    Featuring a scoop front neck, it closes at the front with three buttons.

    Perfect to wear on its own or with our socks and cardigan in Winter.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    100% linen. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Baby Organic Cotton T-shirt - Ivory
    • -$8.40

    Play Up Baby Organic...

    $26.90 $18.50

    STYLE DETAILS

    Easy to wear jersey t-shirt with short sleeves, a shoulder opening with a wooden button and a front pocket.

    This soft tee-shirt is made of 100% organic cotton, Standard 100 by OEKO-TEX, Class I certified, meaning it is free of substances that may be harmful to the skin of your children.

    This T-shirt provides extra anti-UV protection so that children can enjoy the sun more safely. Perfect to wear with our shorts, bloomers or overalls.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    100% organic cotton certified according to Standard 100 by Oeko-Tex. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Baby Padded Jacket...
    • -$22.90

    Play Up Baby Padded...

    $67.90 $45.00

    STYLE DETAILS

    This totally adorable jacket is made of linen in the colour ballet pink.

    The model is quilted, has a printed cotton lining (super nice when the sleeves still have to be rolled over), opening with coconut buttons and a pocket at the front.

    Team this beautiful jacket with a pair of simple leggings or jumpsuit for the cutest look. Add a neutral bucket hat to complete a totally-sweet outfit.


    CARE & FIT

    100% linen. Lining 100% organic cotton.  Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Collar Blouse -...
    • -$12.00

    Play Up Collar Blouse...

    $39.90 $27.90

    STYLE DETAILS

    Adorable blouse in organic cotton gauze with beautiful collar and long sleeves.

    This blouse closes at the front with two coconut buttons. 

    Perfect to wear with our bloomers, leggings.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    100% organic cotton certified according to Standard 100 by Oeko-Tex. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Corduroy Overalls -...
    • -$16.00

    Play Up Corduroy...

    $52.00 $36.00

    STYLE DETAILS

    This adorable overalls in chunky corduroy cotton is a perfect everyday staple. 

    This model has a straight neck, a pretty frill at the waist, straps that fasten at the front with wooden button and a crotch opening with nickel-free metal clips

    (crotch opening up to size 18M).

    Style and maximum comfort to your little one's daily activities. 

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    80% cotton. 20% recycled cotton. Machine washable 30°. Do not bleach. Low heat iron.

  • Play Up Floral Dress -...
    • -$15.10

    Play Up Floral Dress -...

    $48.00 $32.90

    STYLE DETAILS

    A lovely simple and comfortable everyday dress. Made from the softest organic jersey fabric, it has ruffles to the waist, three wooden at the front and graceful butterfly short sleeves.

    Perfect as a throw-over on the beach or dressed up for a party.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    100% organic cotton. Machine washable 30°. Do not bleach. Low heat iron. 

  • Play Up Floral Organic Cotton Dress - Maroon
    • -$15.00

    Play Up Floral Organic...

    $44.00 $29.00

    STYLE DETAILS

    This adorable dress features delicate floral pattern for a lovely look, while its A line and button at the back makes it comfortable and practical. Joyful and vivid, thanks to its lovely frills on the 3/4 sleeves. A guarantee of quality, comfort, practicality and style.

    This dress closes at the back with 3 buttons at the backT and is made from 100% organic cotton jersey, a breathable fabric, naturally anti-allergic and extra-gentle on sensitive skin. 

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    100% organic cotton certified according to Standard 100 by Oeko-Tex. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Gingham Dress - Rust
    • -$12.10

    Play Up Gingham Dress...

    $42.00 $29.90

    STYLE DETAILS

    This is such a sweet, easy to wear dress which is great for everyday.

    Pretty ruffles to the waist and buttons all down to the front. This lovely dress is made of organic cotton. Perfect to wear everyday for your little busy ones. 

    You may also be interested in the matching romper for younger siblings.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    60% organic cotton. 40% recycled polyester. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Gingham Playsuit -...
    • -$13.00

    Play Up Gingham...

    $44.90 $31.90

    STYLE DETAILS

    Easy to wear playsuit with three buttons at the front and popper closures for easy changes.

    This soft overall is made of organic cotton. Perfect to wear everyday for your little busy ones. 

    Dress available in the same fabric for an adorable matchy matchy look. 

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    60% organic cotton. 40% recycled polyester. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Jersey Pants - Khaki
    • -$10.00

    Play Up Jersey Pants -...

    $39.00 $29.00

    STYLE DETAILS

    These pants from Play up in slubbed jersey are very soft and ultra comfortable. Drawstrings on the waistband.

    Very easy to put on because of the elastic waistband.  So cute to wear with our tees and jumpers. 

    Style and maximum comfort for your little one's daily activities. 

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    96% organic cotton. 3% Nylon. 1% elastane. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Jersey Sweater -...
    • -$12.10

    Play Up Jersey Sweater...

    $39.00 $26.90

    STYLE DETAILS

    Cosy and unisex soft sweater with adorable front pocket.

    Made in 100% organic soft cotton, it is a lovely combo with our pants and leggings.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    98% organic cotton certified according to Standard 100 by Oeko-Tex.  2% elastane. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Lina Linen Dress -...
    • -$20.00

    Play Up Lina Linen...

    $59.00 $39.00

    STYLE DETAILS

    Lovely and essential summer dress in linen for girls. This dress is wide with thin straps, an elastic neckline at the back and front, wooden buttons all down to the front.

    This is such a sweet, easy to wear dress which is great for everyday.

    Perfect for summer with sandals or breton shirt for cooler days.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    100% linen. Machine washable 30°. Do not bleach. Low heat iron.

  • Play Up Linen Jumpsuit - Sand
    • -$14.00

    Play Up Linen Jumpsuit...

    $44.90 $30.90

    STYLE DETAILS

    Comfy and playful jumpsuit in natural linen fabric. Perfect to wear with our bodysuits, tops or knitwears. 

    Adjustable stripes with a wooden button, pleated detail on the back and snap fasteners at the crotch for easy slip on.

    Style and maximum comfort for your little one's daily activities.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"

    CARE & FIT

    100% natural linen. Machine washable 30°. Do not bleach. Low heat iron. 

  • Play Up Linen Pants -...
    • -$12.00

    Play Up Linen Pants -...

    $39.00 $27.00

    STYLE DETAILS

    These pants from play Up are made of linen fabric in the color ballet pink. 

    They have an elastic waist, a decorative bow and two side pockets and elasticated cuffs.They are very soft and ultra comfortable.

    Very easy to put on because of the elastic waistband.  So cute to wear with our tops and cardigans. 

    Style and maximum comfort for your little one's daily activities. 

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    100% linen. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Linen Shorts - Blue
    • -$13.00

    Play Up Linen Shorts -...

    $32.90 $19.90

    STYLE DETAILS

    These shorts from Play up in natural linen are very soft and ultra comfortable. 

    Perfect for lounging, it features an elasticated waist, drawcords and a pocket at the back

    Very easy to put on because of the elastic waistband. So cute to wear with our tops or bodysuit

    Style and maximum comfort for your little one's daily activities.

    Comfortable fitting.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    100% linen. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Linen Shorts - White
    • -$9.60

    Play Up Linen Shorts -...

    $29.50 $19.90

    STYLE DETAILS

    These shorts from Play up in natural linen are very soft and ultra comfortable. 

    Perfect for lounging, it features an elasticated waist and three decorative buttons at the front. 

    Very easy to put on because of the elastic waistband. So cute to wear with our tops or bodysuit

    Style and maximum comfort for your little one's daily activities.

    Comfortable fitting.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    100% linen. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Organic Coconut T-shirt - Ginger
    • -$10.00

    Play Up Organic...

    $29.90 $19.90

    STYLE DETAILS

    Easy to wear jersey t-shirt with one wooden button. 

    This colorful tee-shirt is made of 100% organic cotton. Perfect to wear with our shorts or overalls.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    100% organic cotton certified according to Standard 100 by Oeko-Tex. Machine washable 30°. Do not bleach. Low heat iron 

  • Play Up Organic Cotton...
    • -$9.10

    Play Up Organic Cotton...

    $29.00 $19.90

    STYLE DETAILS

    Easy to wear ribbed t-shirt. 

    This soft tee-shirt is made of 100% organic cotton. Perfect to wear with our shorts, jersey pants or overalls.

    Play Up is a Portuguese brand of Oeko-Tex Standard 100 certified cotton clothing. The whole collection is made in Portugal. Particular care is taken in each element of the Play Up collections, from the choice of materials to the manufacture. Their motto: "For our children, nothing but the best!"


    CARE & FIT

    100% organic cotton certified according to Standard 100 by Oeko-Tex. Machine washable 30°. Do not bleach. Low heat iron